BroadbandTV Unveils Advertising Program to Support Companies Focused on COVID-19 Relief
BBTV Works With WELL Health Technologies to Raise Awareness for Patients Who Require Access to On-demand Healthcare
BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, announces a brand and advertising agency program for companies supporting COVID-19 efforts. BBTV actively pursues ways to encourage social change, and it operates as a truly Quadruple Bottom Line (QBL) Business, measuring its success not just based on financial performance, but also its impact on its people, society, and the environment.
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BBTV is committing a percentage of client advertising spend to companies that are providing support and relief to those impacted by COVID-19. The funds can be applied directly to the World Health Organization (WHO), Feeding America, or Canadian Food banks, alternatively clients can use the funds to further extend the reach of their messaging.
“We all play a role in this world and we need to support COVID-19 efforts however we can. Like many businesses, we are working to raise funds, awareness and we’re doing everything possible to flatten the curve,” comments Shahrzad Rafati, Founder & CEO, BroadbandTV. “We are also specifically supporting our ecosystem by providing the COVID-19 Brand and Advertising Agency Program to companies like WELL Health Technologies that are working to combat COVID-19 on the frontlines. This program is a continuation of our commitment to make a positive impact and we’re excited about this partnership.”
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The first client to take advantage of the initiative is WELL Health Technologies Corp. (TSX: WELL), a company focused on consolidating and modernizing clinical and digital assets within the primary healthcare sector. WELL is the provider of “VirtualClinic+” a telehealth service providing families and caregivers who need to consult with a doctor for any reason including COVID-19 related concerns with immediate access online through virtualclinics.ca. The service is free for users who have a valid health card in provinces such as BC, Alberta or Ontario, otherwise there is a small fee.
“BBTV delivers a full suite of advertising solutions, access to premium brand safe content, in addition to incredible global reach,” comments Hamed Shahbazi, Chairman and CEO of WELL Health Technologies. “We are very pleased to be working with BBTV to raise awareness for our VirtualClinic+ telehealth service as it delivers true value to people in need at this crucial time.”
The program is available now, and conversations are underway with a number of brands supporting COVID-19 initiatives.
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“For marketers, we simplify the process of meeting their campaign objectives with contextually relevant brand-safe video content,” comments Doug Johnson, VP Brand Partnerships and Ad Sales, BroadbandTV. “You can transact in the way that works best for you with programmatic reserve via DV360 or through a managed service engagement and direct IO. We’re excited to work with both existing and future clients to ultimately help our partners make an impact.”
BBTV has become a true global leader in the video space, generating tens of billions of monthly impressions, across 587 million unique viewers which consume 46.9 billion minutes of video content per month. BBTV is now positioned as the world’s second largest video property in unique viewership second only to Google.
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