Cision, a leading global provider of earned media software and services, released Choose Your Own PR Adventure, a digital game featured on Cision.com. The game was built in-house by Cision’s own marketing and design teams and was created with communications professionals in mind.
Marketing Technology News: ON24 Establishes Presence in Canada
Choose Your Own PR Adventure gives players a variety of common PR scenarios to navigate through, including:
- Creating a successful pitch from start to finish
- Finding the right influencer
- Managing leaked news
- Generating a report on PR performance
- Understanding your competitors
Marketing Technology News: Baidu Leads the Way in Innovation with 5,712 Artificial Intelligence Patent Applications
Users can choose to experience the game via three different career options – PR Manager, Chief Marketing Officer or Digital Marketer – each designed with that job’s responsibilities in mind.
“Working so closely with clients, Cision has very unique insight into the real-life challenges that PR and communications professionals face every day,” said Jenn Deering Davis, Cision’s Vice President of Global Comms, Content and Brand. “As always, it was important to our team that we create interactive content that was fun for users to engage with, but that would also provide them with real value and tools.”
This is the first game of its kind that Cision has produced. There is no cost to play the game, and it is available to anyone in the United States.