Contentserv and Aprimo announce strategic technology partnership

Customers will profit from a seamless end-to-end solution for exceptional brand experiences.

Contentserv, the leading provider of cloud-based PIM and PXM solutions, announced today its strategic partnership with Aprimo, an industry-leading provider of digital asset management and content operations solutions. The two market heavyweights are working together to deliver a seamless end-to-end solution for businesses, empowering them to interact with customers through tailored and uniform brand and product experiences. This partnership will enable businesses to achieve remarkable improvements in conversion rates, accelerate time-to-market, and optimize the efficiency of their marketing and sales operations.

With the increasing demand for personalized experiences from today’s digitally native customers and the fragmented channel landscape, marketing operations are becoming more complex. With its AI-powered content operations platform, Aprimo enables marketing and customer experience teams to efficiently manage marketing activities. This includes planning, creating, and distributing content, as well as leveraging detailed insights into content performance to deliver exceptional brand experiences at scale.

“Our partnership with Contentserv will enable our joint customers to optimize collaboration across the whole organization and align the entire lifecycle of products, marketing, and customer experiences while shortening time to market, increasing brand visibility, customer engagement, and driving revenue.”
Erik Huddleston, CEO of Aprimo

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Contentserv’s Product Experience Cloud integrates comprehensive AI-powered product information management capabilities. This includes the automated onboarding, enrichment, contextualization, and distribution of branded product content to multiple sales channels and touchpoints. Hereby Contenserv allows the headless integration of multiple leading digital commerce solutions, front-end systems, channels, and data sources. It provides brand manufacturers and retailers with a single source of truth for consistent product content management and the provision of personalized product experiences.

“With the joint capabilities of Contentserv and Aprimo, our customers can not only deliver rich, relevant, and reliable product content to the right place, at the right time in the right context but also make sure that the overall brand experience of any campaign, any interaction, and any channel is always consistent and on point. Thanks to a streamlined end-to-end integration, they will massively save time and costs.”
Michael Kugler, CEO of Contentserv

The combination of Contentserv’s advanced Product Experience Cloud with Aprimo’s versatile Content Operations solution empowers businesses with an unparalleled end-to-end content process across the entire marketing and product lifecycle. This enables companies to streamline processes, enhance collaboration, and elevate customer engagement, ultimately driving greater revenue.

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