The multi-million-dollar deal, backed by Capstone Technologies Group, Inc., positions DrivenIQ as the global leader in data and proprietary ad tech.

DrivenIQ, the experts in data and data technologies to help businesses best advertise to their ideal customers, announced it has acquired Visitor Data Inc. With this acquisition, DrivenIQ now owns more than 500 million 1st Party consumer records, proprietary advertising technology and geo-location targeting capabilities, propelling the company ahead of 95% of marketers that still rely on 3rd Party data.

DrivenIQ purchased Visitor Data Inc. primarily for its double opted-in First-Party Data Pixel Technology, which matches mobile device IDs on any website with corresponding names, emails, phone numbers and street addresses. This acquisition comes at a crucial time as the world trends towards a cookieless future, with major technology companies having recently disabled cookie tracking.

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Consider the following statistics.

• • Nearly 70% of companies have not yet embraced Artificial Intelligence to move past the use of cookies.

• Approximately 60% of companies have not yet invested in the future of Zero-Party data or 1st Party data.

“Pixel Technology is essentially caller ID for your website,” said Albert Thompson, founder and CEO of DrivenIQ. “Our future does not rely on 3rd Party cookies, which makes Zero-Party data and 1st Party data paramount for brands, agencies and retailers to reach their ideal customers. This acquisition is yet another example of our commitment to build the most robust 1:1 consumer data enhancement platform, where consumers and brands connect and share information directly with each other, while also building a way for all businesses to build and own their own data audiences.”

DrivenIQ is a company specializing in Zero-Party data, or information that customers intentionally and proactively share with a brand and 1st Party data, or direct customer information that a company collects and owns.

Late last year, Capstone Technologies Group, Inc (OTC: CATG), a firm that operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ. Today, CATG fully financed the acquisition of Visitor Data Inc. to further accelerate DrivenIQ’s growth and broaden its footprint.

“We will always support innovative, solutions-driven companies like DrivenIQ that stay ahead of the technology curve to help businesses and their customers,” said Mike Pruitt, President of Capstone Technologies Group and Founder of Avenel Financial Group. “We’re proud to lend our expertise in technology and partner networks, and to provide the capital DrivenIQ needs to optimize and expand its global operations.”

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