Equifax continues to expand its leadership in alternative data solutions with the introduction of Payment Insights. Developed in partnership with Urjanet, the cloud-based Payment Insights solution promotes greater financial inclusion, regardless of the consumer’s traditional credit score, by empowering consumers to share utility and telecom payment history with banks or lenders when applying for loans and other services.

According to the Federal Reserve, 63 million American adults are either unbanked or underbanked. These individuals may rely on high-cost alternative financial products and services such as check cashing services or pawn shop loans to meet their day-to-day financial needs. Helping more of these consumers obtain access to mainstream financial services and products requires new insights into individual financial history.

Marketing Technology News: SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid…

“Urjanet data has shown that more than 90 percent of U.S. adults have at least one household utility service in their name,” said Mark Luber, Chief Product Officer for Equifax United States Information Solutions (USIS). “The Payment Insights product was designed with the understanding that utility payment information is a powerful source of data when traditional credit insights may not be available. Broader visibility into a person’s ability to pay has the potential to positively impact a person’s financial profile. We are giving lenders smarter insights that improve the consumer experience, by uncovering qualified applicants who may have otherwise been hidden from view.”

Payment Insights makes it easy for consumers to share utility payment history. The cloud-based, API-driven product allows lenders to seamlessly integrate the data into review processes, while meeting industry-leading standards for protection of consumer data security, confidentiality and integrity. Individuals simply provide consent to connect their utility accounts from a lender’s branded experience, and up to 12 months of data is immediately delivered directly from the utility provider to the lender in tradeline format. The report pulls account information, obligation details and payment histories to give lenders a more holistic view of the applicant.

Marketing Technology News: PDFTron Acquires Document Automation Leader Windward Studios

“Urjanet and Equifax share the belief that consumer-permissioned data will play an increasingly important role in the financial profiles of consumers worldwide,” said Shannon Johnson, Head of Financial Services and Chief Strategy Officer at Urjanet. “With Payment Insights, consumers can share information from a network of thousands of utility providers covering almost 90 percent of the U.S. population to create a more complete financial portrait. We’re enabling lenders to better reach underserved markets and quickly qualify more borrowers. “