Evinced Raises $38M Series B as Enterprises Shift Digital Accessibility Efforts Toward Software Model

Rapid adoption by Fortune 500 customers as Evinced pioneers and extends its powerful, easy, and intelligent software suite for developing accessible websites and mobile apps

Evinced, the leading software company powering accessible web and mobile development, today announced a $38 million Series B funding round. The round was led by global software investor Insight Partners with participation from existing investors M12 (Microsoft’s venture fund), BGV, Capital One Ventures, and Engineering Capital, bringing the total raised to date to $57 million.

Large companies know that it makes business sense to ensure the broadest possible access to their websites and mobile apps. Yet the traditional approach for companies has been to rely on expensive, infrequent manual audits and large, usually external, service consulting teams as a way of guiding their developers.

Evinced’s software-first approach means accessibility is bolted into every line of code that developers commit into the software development cycle. This allows internal accessibility resources to build effective partnerships with internal engineering leadership, dramatically improving speed to market while minimizing business risk.

“What we’re seeing is pent-up demand,” said co-founder and CEO Navin Thadani. “Since we solved most of the technical problems that made large enterprises rely on a manual approach to digital accessibility in the first place, they’re excited to see that finally they can truly “shift left,” which makes everyone – customers, employees, and the world – a winner.”

Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product

Since launch in 2021, Evinced’s web and mobile accessibility solutions have been seamlessly integrated into the enterprise development process of a host of forward-thinking enterprises, including:

• Four of the nation’s 10 largest financial institutions
• Two of the nation’s three largest B2B SaaS companies
• One of the nation’s five largest healthcare companies

Evinced’s technical advances enable automatic discovery, clustering, and tracking of accessibility issues that were only possible previously through difficult manual processes:

• Evinced identifies problems in accessibility for screen reader and keyboard-reliant users, employing computer vision to understand the context of each element on a screen.
• Evinced uses AI to recognize color contrast problems on complex backgrounds.
• Evinced analyzes a site’s accessibility issues according to the coding practices that are behind each of the problems. These “components” help customers know where they can get the most accessibility improvement with limited resources.
• Evinced tracks accessibility issues over time and automatically knows which issues are new and which are pre-existing, and can even track resolution.

At least 2.2 billion people depend on assistive technology in order to effectively interact with websites and mobile applications. Now, with stricter ADA compliance regulations and an increase in web accessibility lawsuits, the need for digital accessibility is higher than ever.

“As a former operator, thorough accessibility testing was something my teams knew mattered but we could never wrap our heads around,” said Michael Yamnitsky, Managing Director at Insight Partners. “Evinced ‘just works’ and is gaining rapid adoption across today’s leading brands. We’re thrilled to partner with the team as they make accessibility testing a standard component of the development pipeline.”

Another exciting aspect of Evinced’s Series B funding will be the continued expansion of its mobile offerings. Last year, Evinced launched the industry’s first complete portfolio of products to enable enterprise developers to weave accessibility into their iOS and Android mobile app development process. With over 70 percent of internet users predicted to only use their smartphones to get online by 2025, Evinced mobile accessibility solutions are built for scale and can be used by any enterprise developer looking to test a mobile app for critical accessibility issues.

Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad