Factor4, LLC, a leading provider of gift card and loyalty solutions, is pleased to announce their gift card integration with DX1, an entirely cloud-based dealership management system for the motorcycle and powersports industry.

The integration enables dealerships to have an omnichannel gift card solution that will generate additional revenue and bring in new customers. The integration will enable dealerships to seamlessly process gift card transactions direct from their dealership management system.

Marketing Technology News: Apostle Launches New Marketing Category to Help Organizations Grow

“We are excited to rollout our gift card integration with DX1 and eager to work on our loyalty integration next,” said Dan Battista, Factor4 CEO. “We are expanding our market share in this vertical and are thrilled to be doing so by teaming up with the industry’s leading technology solution.”

“DX1 is happy to partner with Factor4 and their gift card solution,” said CJ Pedler, Vice President of Dealer Services, DX1. “We want to provide our dealers with solutions that can help grow their business and make their daily lives easier; and we think Factor4 can do that.”

Factor4, LLC was formed by four payment service experts to provide the premier gift card and loyalty solution. The founders’ strength comes from their combined industry expertise and extensive network. Factor4’s strength is from its best-in-class proprietary platform, technology, integrations and team. The RewardOS API provides effortless, feature-rich integration to a wide range of point-of-sale devices.

Marketing Technology News: MarTech Interview With Richard Jones, Chief Revenue Officer at Wunderkind