FDJ Announces its Partnership With Plug and Play Brand & Retail France

FDJ announces the beginning of a partnership with Plug and Play, the world’s largest open innovation platform.

Experts in retail and e-commerce innovation, Plug and Play Brand & Retail France supports the developments of startups that are shaping these industries through innovation platforms and acceleration programs conducted each year with its partners. By joining the Plug and Play network, FDJ is participating in the selection of the eleventh batch of startups alongside other corporate partners.

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FDJ’s objective within this partnership is to remain updated with new trends and technologies in the areas of customer experience, retail, and e-commerce, and to identify and experiment with projects that have innovative solutions in line with the FDJ Group’s strategic priorities. FDJ will be able to rely on Plug and Play’s rich ecosystem to develop strategic relationships with market players (startups, entrepreneurs, partners) in France and abroad.

Raphaël Botbol, SVP Strategy, Innovation, and New Activities for the FDJ Group, said: “As part of its innovation strategy, FDJ has been supporting many startups for several years. Through this new partnership with the dynamic ecosystem of Plug and Play, we hope to develop relationships and collaborations that will inspire and accelerate the modernization of our point-of-sale network, putting innovation at the service of the customer and retailer experience.”

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Christian Kunz, Director of Plug and Play Brand & Retail France commented: “We are very happy to see FDJ join Plug and Play Brand & Retail. FDJ has made a strong choice to join an innovative network of international retailers and e-tailers, while keeping a local footing.

Since 2016, we have been supporting more traditional retailers, so it’s with great excitement and joy that we welcome FDJ, which through its unique positioning and knowledge of the startup ecosystem, will be able to bring a fresh perspective and vision to our cohort of partners.”