EX.CO – The Experience Company, the leading global platform for website interactions, announced an integration across fruitlab’s gaming and micro esports platform. fruitlab is joining a full roster of premium businesses that rely on EX.CO’s interactive experiences, including monetizable video solutions, to earn benefits such as increasing engagement, boosting ad revenue, collecting first-party data, and driving website visitors to more pages on-site.

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Just as the gaming and esports industries have grown tremendously in recent years, so too has interest in fruitlab’s community platform, leading the publisher to seek out scalable technology solutions, like EX.CO’s, that assist in growth. fruitlab is specifically adopting EX.CO’s Video Teasers technology, which enables web publishers to loop a preview of existing & clickable content via an MRSS feed or API endpoint within EX.CO’s lightweight video player. This in turn, promotes all the stellar, community-created video content uploaded to fruitlab’s site, highlighting the most relevant videos to readers.

“fruitlab has a discerning audience that is passionate about gaming and micro esports content. With all the videos that FruitLab and its community produces, the company has a real need to circulate the right kind of video content in real-time on their pages,” said Victoria Pindar, UK Managing Director at EX.CO. “EX.CO’s smart, dynamically-generated video technology allows fruitlab to target users with videos that keep them engaged, promoting longer dwell times, boosting page and video views, and ultimately driving more revenue for fruitlab.”

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“When looking at monetization options for fruitlab, our primary focus is always on maintaining an unparalleled user experience on the platform, which we look to achieve through selecting trustworthy partners who share our customer-first values,” said Ben Hugo, Co-Founder at fruitlab. “Our platform users are smart, creative and content-focused. EX.CO’s technology perfectly balances a publisher’s need to provide an enjoyable UX on-site, while also nimbly filling the need for monetization. Between the innovative technology, flexible customization options and an impressive team, it was clear EX.CO was the right fit as a partner. We’re looking forward to long-term collaboration.”