Hearsay Introduces Comprehensive RIA Platform

New solution helps independent advisors thrive in today’s digital world

Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced a new offering for Registered Investment Advisors (RIAs). The new compliant client engagement solution was designed specifically to meet the needs of organizations with fewer than 50 employees so that they can grow and maintain advisor-client relationships more effectively.

Over the past decade, Hearsay has become the established leader in providing compliant digital communications solutions to financial professionals, with a proven track record of delivering for the top firms across financial services, including 11 of the 15 top wealth management firms and eight of the 10 top life insurance firms.

Now, Hearsay is extending its enterprise compliant social, texting and website capabilities to small and mid-sized RIAs. Hearsay’s new RIA solution brings these same best-in-class capabilities to smaller organizations, fine-tuned to their needs, so that they can take full advantage of modern communications channels to attract new prospects and enhance existing client relationships.

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“RIAs play an important role in financial services today, but often lack the centralized compliance and marketing functions that make robust communications strategies successful,” said Mike Boese, CEO of Hearsay Systems. “We believe that they deserve the same opportunities to connect with clients and prospects that the big firms can access. Our new offering is tailored with RIAs’ specific needs in mind so that they can essentially set it and forget it while ensuring that they remain on the right side of regulations. It is also an ideal solution for regional banks, credit unions and insurance agencies that face similar obstacles.”

Introducing the New RIA Bundle

Offered as a bundle, the new out-of-the-box solution enables:

• Social media publishing and messaging for LinkedIn, Facebook, Instagram and Twitter, including campaigns and personalization
• Flexible, mobile-optimized and SEO-friendly personal websites
• Suggested and curated content that advisors can personalize and publish, as well as the ability to recommend better performing content with advisor traits and interests in mind
• No guesswork lexicon to make compliance easier than ever before
• Seamless texting, voice, desktop and mobile options with automation (i.e., users can set working hours, pre-scheduled texts and more)

“As one of the country’s first independent RIA firms, we want our advisors to confidently access the tools that they want, on the channels that their clients and prospects prefer, without worrying about running afoul of compliance,” said Gary Foodim, CMO of Mercer Advisors. “We chose to partner with Hearsay because it provides our team quality content for social posts, while opening up new options for texting and calling—in one easy-to-use platform. We believe Hearsay will be a gamechanger for our advisors.”

“There’s never been a better time to expand our business,” added Leslie Leach, Chief Marketing and Strategy Officer. “Our pace of innovation has never been greater, and our customer satisfaction continues to increase. Frictionless digital experiences are table stakes for winning client trust and loyalty; more than 200,000 advisors and agents using Hearsay today can attest to that. We want to help as many advisors and agents as possible engage with clients and prospects to grow and scale their business.”

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