The addition of the Small Business Data Set to the HG Platform delivers an unmatched view of small and midsize markets to enable decision-making with precision and confidence

HG Insights, the global leader in Technology Intelligence, has updated its flagship Platform with the addition of the Small Business Data Set expanding users’ view of both their large enterprise and small and midsize business markets for comprehensive targeting strategies.

Since the launch of Platform 2.0 in July 2022, HG customers have been able to obtain actionable insights, understand their markets, and make wider organizational decisions with precision and confidence.

“Go-To-Market teams find value in the data provided by HG Insights. This expanded offering delivers a much-needed view of small and midsize markets for sales and marketing teams to bridge the gap between account strategy and execution,” said Sangram Vajre, CEO & Founder, GTM Partners. “HG continues to provide some of the highest quality Technology Intelligence data in today’s market.”

The addition of the Small Business Data Set without extra cost for HG Platform customers is part of the company’s strategy to bring all its offline insights into the solution to fuel new business opportunities for Go-To-Market teams and decision-making across all departments within an organization.

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Key benefits of the addition of the Small Business Data Set include:

• Curated for small business coverage, selected from billions of records, to ensure small and midsize businesses are included in the HG Platform
• Doubling the records on the HG Platform, with 780K new small and midsize business records added to the existing data set
• Additional coverage including data across 200+ countries, 7.4 million global product installs, and 1.1 billion intent signals with context
• Quality data-driven insights, without the noise, so customers can plan sales strategies into their small and midsize business markets

“We continue to expand HG Insights’ market-leading Technology Intelligence through the most recent addition of our small and midsize business data set,” said Robert Fox, CTO of HG Insights. “Building on the value provided through the HG Platform experience, we continue to expand insights for small and midsize companies and unlock value throughout these markets. I am pleased to bring this additional value to our customers as we continue to deliver Technology Intelligence that fuels customer growth.”

“This addition amplifies our coverage to the small and midsize market to give our customers more extensive technology insights. Powered by reliable data, the expanded reach supports growth targeting for Go-To-Market teams with an enhanced opportunity set in today’s market,” said Darcy Moss, Senior Director of Product Marketing. “HG continues to bring qualified insights with verified Technology Intelligence to our customers.”

With the addition of the Small Business Data Set, customers are now able to leverage the power of the HG Platform to uncover small and midsized business market opportunities and optimize potential revenue streams.

HG Insights Platform is available globally to customers, where data scientists, marketers, operations leaders, analysts, and decision-makers can tap into this intelligence to improve their operational efficiency.

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