Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders
Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth
Thomas Park, an accomplished Chief Marketing Officer with broad experiences in technology and industrial enterprise, is the latest long-standing CMO to join Chief Outsiders – one of America’s top collectives of fractional executives. Park is now accepting assignments to help transform the businesses that comprise the base of the “Executives-as-a-Service” firm.
Marketing Technology News: 7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021
A B2B leader adept at helping businesses unlock growth and build commercial muscle across marketing, sales, and product development, Park has left his imprint as a senior leader at leading B2B companies, including Gilbarco Veeder Root and Honeywell. Some of his notable accomplishments include developing multiple industrial SaaS businesses driving between $25-$50M ARR and a breakthrough strategy and business model, increasing the lifetime value of a customer by 4X. One of his most significant impacts was leading a new product strategy and go-to-market around secure payments, which was the core driver for growing the overall business 2x from $600M to $1.2B. Park brings a unique perspective to marketing, having also led sales organizations, strategic accounts, inside sales, and engineering(Thomas Park).
“Thomas brings focus to the ‘critical few’ and helps grow the muscle to win in a world of SaaS, low-cost global producers, and technology disruptors,” said Karen Hayward, Managing Partner, Chief Outsiders. “His unique skills help customers drive growth and EBITDA through strategy, agile product development, structured margin improvement, high commit channels, and integrated demand.”
Park earned his MBA from the University of Michigan; he also holds a M.S. in Mechanical Engineering from Stanford University and a B.S. in Physics from Hope College.
Marketing Technology News: Moviebook Showcases Full-Stack Technology Solutions for Digital Commerce at CIFTIS 2021 in Beijing