Melissa Data positioned in report for third consecutive year

Melissa, a leading provider of global data quality and address management solutions, announced it has again been recognized by Gartner in the Magic Quadrant for Data Quality Solutions1. Melissa Data was one of 16 vendors included in the report.

“We believe Melissa’s recognition in the Magic Quadrant for Data Quality Solutions – for the third year running – highlights our razor-sharp focus on helping our customers make the most of their customer data,” said Ray Melissa, president and founder of Melissa. “We’ve made extensive advancements in the areas of artificial intelligence, machine learning, and metadata processing, and added knowledge graphs, drag and drop (no code, low code) functionality, and data quality automation to our product stack. The result is a comprehensive toolset for data quality, address verification, and identity verification. With our tools and services, businesses are empowered to meet complex regulations, streamline onboarding, combat fraud, and realize the true value of customer data as a business asset.”

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In the report, Gartner states, “Driven by transition to more augmented data quality features, the market for data quality solutions is further consolidating with adjacent data and analytics markets such as metadata management, governance platforms, data integration tools and master data management (MDM) solutions. As a result, D&A (data & analytics) leaders and practitioners expect seamless interoperability between these products driven by consolidation and sharing of metadata. Evaluating and selecting solutions has become less specialized and now requires greater collaboration with business leaders and different personas who plan to use them for various use cases.”

With more than 35 years of address expertise and deep domain knowledge, Melissa advocates address management as foundational to all facets of customer communication and business operations. By offering proven solutions designed to clean, enrich, and match contact records, the company empowers users to tap into deeper customer insight, improve communications, and cultivate more profitable customer relationships.

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