Neustar Introduces TRUSTID Decisions to Optimize Multichannel Consumer Outreach

Neustar Inc., a global information services and technology company and leader in identity resolution, is launching TRUSTID Decisions, a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data for more effective and systematic outbound communication strategies. The TRUSTID Decisions solutions suite will integrate seamlessly into existing outreach systems, overlaying unique contact or channel behavior data and identifying when and how to best reach contacts. SmartDial will be the first TRUSTID Decisions solution released, available in the first quarter of 2021. SmartText and SmartEmail decisioning capabilities will follow in the second half of the year.

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“Many companies are allocating significant budgets to the ongoing acquisition of customer data to use for outbound contact attempts, but because they are focused only on data accuracy, not contactability, these organizations are wasting outreach attempts and valuable resources cycling through mounds of contact data”

To improve profit, companies must optimize their data, but legacy infrastructure makes it difficult to implement and maintain the necessary enhancements and analytics. Neustar TRUSTID Decisions uses both internal and customer-provided data to provide decisioning capabilities that automatically inform an organization’s contact system of the correct person to reach, and the best time, channel, phone number or email address by which to reach them. To deliver this service, an organization sends their daily contact strategy files to Neustar, who then incorporates the customer contact intelligence data and interfaces directly with the company’s contact center system — all without requiring the contact center to deploy any additional technical resources.

“Many companies are allocating significant budgets to the ongoing acquisition of customer data to use for outbound contact attempts, but because they are focused only on data accuracy, not contactability, these organizations are wasting outreach attempts and valuable resources cycling through mounds of contact data,” said Robert McKay, senior vice president of risk solutions at Neustar. “Due to resource constraints, it is a constant battle to prioritize the technical projects necessary to optimize this data, let alone onboard and use this rapidly changing data. The automated nature of TRUSTID Decisions capabilities means that no contact center IT or analytics resources are needed to implement these solutions, bringing them within reach of a much wider range of organizations.”

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