Object Management Group to Join Forces with Augmented Reality Enterprise Alliance

Driving the adoption of interoperable AR-enabled enterprise systems

Today, the international technology standards organization Object Management Group® (OMG®) announced it had joined forces with the Augmented Reality for Enterprise Alliance (AREA). Under the OMG umbrella, the AREA will continue to drive the widespread adoption of interoperable AR-enabled enterprise systems.

Marketing Technology News: SocialMiningAi Launches Engagements, an Automated and Dynamic AI Texting Platform

“Augmented Reality offers tremendous potential for enterprises. It promises to increase productivity, lower costs, improve safety, enable expertise sharing, and more,” said Mark Sage, Executive Director, the AREA. “OMG has years of experience in fast-tracking innovative technologies through member-led consortia. We’re excited to join forces with OMG to help accelerate the adoption of AR technologies in the enterprise.”

Marketing Technology News: Competitive Intelligence Tools Market to Develop Fundamentally; Growing Popularity of AI-powered…

As an OMG program, the AREA will continue to offer resources and neutral, reliable guidance for enterprises to facilitate AR adoption. AREA will publish in-depth materials, such as developer guides on using open, AR-enabling technologies and best practices for enterprise AR safety, security, and quality. AREA members will continue to collaborate on solutions to the barriers to AR adoption. And the alliance will continue to host member and public meetings about AR-enabled enterprise systems and other programs.

“We’re excited by the growth and advancement of AR technologies on all fronts – including technology, standards, and general awareness,” said Bill Hoffman, President, OMG. “We share so much synergy with the efforts of the AREA that it just made sense to join forces. The resulting combination of memberships, resources, and shared knowledge will further the growth of AR technologies.”

Marketing Technology News: MarTech Interview with Max Nelson, VP of Marketing Communications at OpenX