Beamr joins the VAST Cosmos Partner Program. First broadcast demonstration at IBC 2026, September 11–14, Amsterdam
Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced that it has joined the VAST Cosmos Community, a global ecosystem of developers, builders, and innovators developing next-generation AI solutions, as a Technology Partner. The strategic collaboration with VAST Data, the AI Operating System company, will help deliver new AI-powered video workflows for broadcasters and content owners.
The partnership will debut at IBC 2026, September 11–14 in Amsterdam, with a demonstration that brings together the VAST AI Operating System, NVIDIA Video Super Resolution and Beamr’s content-adaptive video technology. The workflow enables broadcasters and content owners to upscale, AI-enhance and modernize their media archives, while keeping the resulting storage and delivery economics under control.
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Global viewers demand higher-resolution and higher-quality video on their home and mobile screens. Meeting these expectations requires AI-enhancing and modernizing lower-resolution video archives at scale – an extensive engineering process with a heavy price tag. Teams have to decide which parts of the archive are worth enhancing, and confirm the gain on their own content. Higher resolution means more bits, so a naive approach quickly becomes a storage-and-delivery cost the business can’t carry.
Running on the VAST AI Operating System for Broadcast, the demonstration addresses these challenges where the video archives are already stored and managed. NVIDIA Video Super Resolution upscales lower-resolution content to 1080p or 4K, or improves quality at the same resolution. Beamr’s content-adaptive bitrate (CABR) technology then delivers the result up to 50% smaller than standard encoding along a cost-friendly path that fits the existing delivery chain. Beamr delivers a distinctive approach for media teams to verify whether AI-enhanced video looks better to viewers on their content, with results in days instead of weeks.
The same pipeline can modernize media assets to HEVC or AV1 codecs – bringing older material up to formats that carry premium delivery standards, and opening new paths to monetize the media library. The entire pipeline runs end-to-end on NVIDIA RTX PRO GPUs and can be deployed in the cloud or on-premises.
As a VAST Data Technology Partner, Beamr plans to collaborate with VAST Data on joint go-to-market initiatives around complementary video and data workflows. The IBC demonstration represents the first showcase of the collaboration for the broadcast and media market.
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“By integrating with the VAST AI Operating System, we’re helping broadcasters capitalize on their most valuable media assets,” said Sharon Carmel, Beamr CEO. “Not every asset gains equally from AI enhancement, and that’s why our video experts work with each customer on their own material, and verify the result with real viewers before it moves to delivery. This is how media companies can realize more value from their existing content at scale and define new monetization paths.”
“Media companies are sitting on enormous video archives with untapped value, but unlocking that value with AI has to make economic sense at scale,” said John Mao, Vice President, Global Technology Alliances at VAST Data. “By bringing NVIDIA-accelerated video enhancement and Beamr’s content-adaptive encoding to the VAST AI Operating System, broadcasters can modernize the content they already own where that data lives, creating new opportunities to enhance, reuse and monetize their media libraries without adding unnecessary infrastructure complexity.”
