Pluralsight, Inc., the technology workforce development company, announced the promotion of Lindsay Bayuk to Chief Marketing Officer (CMO) effective immediately. Reporting to Pluralsight co-founder and CEO Aaron Skonnard, Bayuk was promoted after serving as interim CMO and, prior to that, Vice President of Portfolio Marketing.
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“Since joining Pluralsight over four years ago, Lindsay has been a tremendous leader in the marketing organization and a valuable partner to the business. Her contributions have spanned from spearheading the foundation of our enterprise expansion, to building Pluralsight’s product marketing arm, and to helping create and deliver Pluralsight LIVE, our annual user conference,” said Skonnard. “Lindsay is a modern and customer-centric marketer with a deep understanding of Pluralsight’s products. Her B2B SaaS experience combined with her passion to serve our customers will bring significant benefit to Pluralsight as CMO.”
Bayuk joined Pluralsight in 2016 as the company’s first Vice President of Product Marketing and to lead the development of the company’s initial enterprise positioning. She later broadened her scope to include all brand and content marketing, social, integrated marketing, analyst relations and customer advocacy.
As CMO, Bayuk will oversee Pluralsight’s global marketing organization and lead a team that is responsible for the development and execution of Pluralsight’s brand, demand generation, and customer marketing.
Prior to joining Pluralsight, she was previously a product marketing and product management leader at several fast-growth SaaS startups. A graduate from the Honors College at Arizona State University, Bayuk holds a Bachelor’s degree in Finance.
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