R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global Adobe Summit – Digital Experience Conference. R2i, a Platinum Partner in the Adobe Solution Partner Program, is also a Platinum Sponsor of the conference, which is a must-attend event. The free virtual event takes place April 27-29, 2021.

Last year, R2i earned Adobe Accredited Solution status in two key sectors: manufacturing and higher education. The badges, which were granted by certified Adobe technical experts, signal that R2i solutions demonstrate best-in-class innovation and are capable of delivering sophisticated digital experiences complemented by Adobe Experience Cloud.

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Summit participants can register to watch R2i’s virtual fireside chat on April 28,2021 from 4-4:30 p.m. EDT. Paige and Martin, in the session titled “Measuring & Influencing the Customer Journey Through Analytics,” will discuss how a global manufacturer uses analytics to standardize multi-channel experiences, refine marketing investments and connect analyses to actions that consistently improve the customer experience.

“I’m excited about the opportunity to chat with Tony during this session and examine how R2i and W.R. Grace have partnered to optimize the marketing analytics journey,” Paige said. “This is the perfect time to share ideas and lessons learned as brands look for new ways to shape customer experiences in a productive way and gain the insights they need to make the right decisions on marketing spend. Participants will see a real-world business case that demonstrates how modern measurement tools create value.”