Rapport, the global out-of-home (OOH) media buying and planning agency arm of IPG Mediabrands, announced the launch of their newest offering for U.S. clients: Rapportal LIVE.

Rapport U.S. has teamed up with UniLED to offer North American clients standardized accountability and transparency in digital out-of-home (DOOH) via the Rapportal LIVE platform.

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Created in partnership with UniLED, Rapportal LIVE is a content delivery system, which streamlines the delivery workflow for advertisers, creative agencies and media vendors for all DOOH assets and provides accountability and transparency for clients DOOH campaigns.

The platform gives Rapport the ability to monitor their clients campaign delivery in real-time, with play data from digital screens delivered directly to Rapportal LIVE.

The data is then aggregated and displayed via the Rapportal LIVE dashboard – allowing more real-time play-out analysis of every play, on every screen, at every location, providing true accountability for clients.

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Chris Olsen, President, Rapport US said: “Accountability is one of our key pillars as it is vitally important that clients have the confidence in knowing that their DOOH campaign has played when and where it should have. The Rapportal LIVE platform provides a layer of transparency to our reporting, whilst also streamlining the content delivery process, ensuring the successful delivery of our clients digital out-of-home campaigns”.

Arran Javed, CRO, UniLIVE said: “We’re delighted to see the adoption of Rapportal LIVE in the U.S. Ensuring clients receive complete transparency of their campaign’s performance is becoming ever more important. Verification, accountability, and streamlining the delivery of artwork are at the heart of what we do, and by bringing the process together within one piece of technology, not only saves time, but brings a new dimension of transparency to the DOOH landscape. We’re thrilled to be working with Rapport and look forward to working with them to bring efficiency, accountability and transparency to their clients digital out-of-home campaigns