Led by Sage Growth Capital and Independent Investors; Combination of Equity and Debt Financing Propels Ambassador’s Plans for Innovation and Market Expansion

Ambassador, a referral and relationship marketing technology company, announced the infusion of funding, both equity and debt financing of $1.4MM from existing independent investors and Sage Growth Capital. The new funding will support the company’s plans to be an end-to-end solution for the growing influencer and relationship marketing industry, ultimately positioning Ambassador as the de facto marketplace where brands and influencers can connect and do business.

The adoption of influence-driven marketing strategies and marketing solutions shows no sign of slowing, and according to Forbes, the creator economy in 2022 has a market size of $100BB. Ambassador’s latest infusion of new capital and debt equity speaks to the company’s larger mission to transform how digital customer acquisition is achieved, so brands can tap into and leverage the communities of their most happy customers to drive awareness and business.

“Today’s funding helps us push Ambassador to become a bigger part of the digital marketer’s arsenal, so we can continue to affect every part of customer engagement, from referral to incentives, loyalty to influence, and ultimately, towards creating a marketplace where brands and ambassadors can collaborate,” said Geoff McDonald, CEO at Ambassador. “We are thrilled to be partnering with our investors, advisors, and Sage Growth Capital to bring this vision to life. Sage’s innate understanding of the industry, coupled with their growing portfolio that connects the different aspects of the customer lifecycle, makes them an ideal partner for us.”

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As one of the earliest SaaS solutions in its space, Ambassador technology is easily configurable so brands and advocates can strategize, create, execute, and refine from a single platform. What results is a win-win-win: Brands get access to customers that have a higher chance of converting; brand ambassadors can make a considerable income working with brands; and customers get access to deals and referral promotions they otherwise wouldn’t have.

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