Rio SEO Announces Local Photos Solution to Help Businesses Visually Enhance Their Online Presence

Rio SEO’s latest local marketing solution helps enterprise brands attract new customers and provides unparalleled, cross-channel photo optimization at scale.

Rio SEO, the leading all-in-one local marketing platform proven to increase online visibility for enterprise brands, announced its new Local Photos solution. Local Photos complements Rio SEO’s existing Local Listings solution and ensures business listings are equipped with high-quality photos optimized for Google’s search ranking algorithm.

“Local search is increasingly becoming a more visual experience” said Mick Wilson, Vice President of Customer Success at Rio SEO. “High quality, current photos can visually enhance local listings and provide more context as to what a searcher can expect when engaging with your business.”

To curate a first-class catalog of professional photos, Rio SEO connects businesses with a professional photographer in their area who follows Google images best practices, optimizing photos for Google crawlers and ensuring each photo is shot to Google’s image standards. In turn, the business’ photos are put front and center on its local business listings, helping visibility, engagement and click through rates stay as high as possible.

“Local search is increasingly becoming a more visual experience” said Mick Wilson, Vice President of Customer Success at Rio SEO.” High quality, current photos can visually enhance local listings and provide more context as to what a searcher can expect when engaging with your business. It also shows Google your business prioritizes user experience, which is rewarded with higher search rankings. Local Photos streamlines the photo collection and optimization process using proven best practices, allowing marketers to focus on other initiatives.”

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Google research shows businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t. In addition to increased conversions, professional photos can also be repurposed to enhance other marketing activities such as email, social media marketing, and print advertisements.

Other ways enterprise brands benefit from leveraging Local Photos include:

Real-time Photo Delivery

• Can monitor shoots remotely
• Content is delivered as soon as the shoot ends
• Photos generated by Rio SEO can be shared at full and web sizing

White Glove Service

• Rio SEO coordinates all shoots
• Custom requests welcomed
• Collects test shots before full rollout

Use Of Google Vision AI Superior Technology

• All photos sent to Google Image AI
• Collect keyword scores from photos
• Optimizes photos for Google crawlers

Superior Technology

• Rio SEO’s AI enhances selected photos
• API to transfer content to any partner
• Photos are delivered with descriptive names and alt text

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