5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today that it has been chosen as agency of record for children’s screen-free audio platform, Yoto. The account will be managed by 5WPR’s parenting specialty team who bring a combination of industry-leading capabilities in health & wellness, with a long-history of expertise in consumer brands.

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The COVID-19 outbreak has disrupted nearly 300 million students globally, and counting. 5WPR’s parenting practice will be leveraging the relevancy of children learning from home, and promoting Yoto’s products to the masses as a timely and helpful product.

Born in the UK, and now serving customers globally, Yoto’s mission is to help inspire the next generation of independent minds through audio, and encourage a sense of creative freedom among children. Yoto’s signature product, Yoto Player, enables them to safely choose what they want to listen to, without the distraction of a smartphone screen, freeing their hands and minds for imaginative play whilst parents know that they are safe.

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“We’re excited to add Yoto to our parenting practice and help them raise their brand profile in the North American market. At this time we see fantastic opportunities for the product due to the amount of children being home from school, and see this as a great asset to parents who are working from home and struggling to educate and entertain their children simultaneously,” says Ronn Torossian, Founder and CEO of 5W Public Relations.

“We’re delighted to be working with 5W on our US PR strategy following a competitive pitch last month. We were impressed by their enthusiasm and knowledge about Yoto, and their alignment of thinking with ours. We already have a number of customers in the US who own and are highly passionate about Yoto products, so we’re excited to launch properly in market and spread the word further.” Jon Kell, Marketing Director at Yoto.

PR services offered to parenting practice clients include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities.

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