Shoptalk to deploy Acquire Digital’s industry-leading digital wayfinding and location intelligence solutions

Acquire Digital, the global leader in digital wayfinding and location intelligence solutions, announced that it will deploy its industry-leading Wayfinder technology at the upcoming Shoptalk retail tradeshow at Mandalay Bay, Las Vegas, NV.

Building upon the deployment of Acquire’s Wayfinder platform at Shoptalk’s smaller Groceryshop tradeshow in the fall, the Acquire team will continue their initial success by implementing an upgraded solution to improve visitor engagement at the upcoming retail show in Las Vegas. In collaboration with Freeman, the interactive digital mapping and show directory software will be deployed on nine 55″ interactive kiosks located at the entrance and throughout the show floor.

Marketing Technology News: Globant Joins AWS to Launch AWS for Games Service Offering

The goal is to create a seamless experience for tradeshow attendees by making it easy to navigate the venue’s large show floor and numerous event spaces. The digital wayfinding solution will provide visitors with an overview of the tradeshow layout with turn-by-turn directions to locate specific exhibitors, events, and restrooms. Additionally, informational kiosks will highlight Shoptalk sponsors with engaging company information, product photos, and videos.

Acquire’s extensive background creating digital experiences within retail spaces offered a great opportunity to showcase its Wayfinder platform in a tradeshow environment. In addition to wayfinding, Acquire has built many digital applications for retailers worldwide, to improve shopping experiences and create an omnichannel link to online shopping.

“The Shoptalk tradeshow is a great opportunity to show how our platforms and solutions can help retailers connect with their customers in new and innovative ways,” said Neil Farr, CEO of Acquire Digital. “We’re looking forward to demonstrating how our platform can help retailers create a more seamless shopping experience for their customers, whether they are Malls, large big box stores or smaller intimate shopping environments. We are seeing an increased demand for utilizing custom wayfinding combined with data-led digital signage and endless aisle solutions within the retail markets to help bring digital transformation into their bricks and mortar locations. Additionally, new, lower cost technologies enable LED installs like the one we installed outside of the Forum Shops on the Strip as retailers adapt to make their shopping experience become a go-to destination.”

Retailers continue to look for newly innovative ways to connect with their customers. At this year’s retail tradeshow, Acquire’s team will be meeting with multiple retail companies to discuss how it’s solutions can help create a more seamless shopping experience for their customers.

Marketing Technology News: MarTech Interview with Margaret Wise, Chief Growth Officer at ClickDimensions

“We are excited to continue the partnership with Acquire to bring innovative digital technology to augment the overall tradeshow experience,” said Ryan Hopkins, Group Head of Video and New Media at Hyve Group PLC; Shoptalk’s Parent company. “It is a great opportunity for us to showcase technology that will improve the show experience and is relatable to what future in-person retail experiences will look like.”

With Acquire’s technology, Shoptalk’s tradeshow mapping solution will create a more efficient and enjoyable experience for all attendees.