Sirqul Welcomes New Strategic Alliance Partners – Wiliot, Yep, Xify, and SEVA.LOVE

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Sirqul’s platform expands in the metaverse & real world with IoT realtime location tracking & visualization, conference calling, NFTs for good, & digital twins

Wiliot, Yep, SEVA.LOVE, and Xify join Sirqul’s Strategic Alliance Program to fuel the interconnectivity of virtual and physical worlds. Sirqul has spent almost a decade perfecting location-based engagement and visualization solutions for IoT, mobile apps, and ecosystem operators. Case studies and use cases available for how Sirqul’s platform has been leveraged in the past include international stadiums, arenas, museums, shopping malls, connected vehicles, warehouses, retail stores, grocery, supply chain, hotels, casinos, assisted care facilities, gaming, pickup & delivery systems, private social networks, loyalty, and most recently, a video streaming solution already with millions of monthly active users (MAUs). Sirqul’s 605 APIs, 93 microservices, 3 patented hardware devices, and a plethora of white-label templates combine with the capabilities of its ecosystem of Strategic Alliance Partners to bring robust solution offerings to market. As a result, customers and partners are easily able to rapidly develop and release scalable solutions and ecosystems for mobile, web, AR/VR, social, voice, IoT, and digital-twin metaverse applications.

“Ever since the mid-nineties, my teams have been doing everything we can do to bring about our vision of an interconnected world,” said Robert Frederick, Founder and CEO of Sirqul. “From research at MIT’s Media Lab, to working with the Bluetooth SIG in my first startup, to driving mobile commerce and cloud innovation at Amazon, to being promoted in the NY Times at the very first Facebook F8 conference, working on mobile engagement solutions for one of the largest travel brands, and partnering with a household name in German automobile engineering, I have come to understand the value of collaboration and cooperation across multiple verticals that drive accelerated development, adoption, and successful business outcomes. Partnering with these 4 companies strengthens Sirqul’s tech offering and helps us to complete the circle that has spanned a 25 year career. This is just the beginning and there is so much more to reveal in the coming months.”

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“The collaboration with Sirqul as partner for ‘Sevaverse’ metaverse platform is going to be a key differentiator to create unique digital twin experiences that bridge the metaverse and real world.”

— Poonacha Machaiah, CEO & Co-founder of Seva.Love

Sirqul’s New Strategic Alliance Partners:

Wiliot – Wiliot Cloud and IoT Pixels have the brains, self-awareness and can easily attach to trillions of items to tell you where your products are, who is using them, the temperature around them, when they need replenishing, and many more insights. Combined with Sirqul’s IoT sensors and predictive AI Visualization dashboards, the two companies will help customers understand location, presence, dwell time, historical pathing, and intent of those interacting with the devices. This intelligence drives a transformation across the Internet of Trillions of Things (IoT2) by turning on the lights to illuminate everyday items, linking the physical to the digital.

“Wiliot’s cloud connected, postage stamp sized computers, IoT Pixels, have the power to change the way products are made, distributed, used and reused,” said Thadious Fisher, Head of Sales and GM at Wiliot. “By connecting everyday things like crates, medicine, food, and clothing to the cloud, we can make dramatic improvements in efficiency, quality and address the threats of climate change and supply chain disruption, but we can’t do this on our own. Sirqul brings the innovative applications, years of expertise and route to market with top tier customers, that are required for the disruptive potential of Wiliot’s technology to be realized.”

Yep –  Yep enables instant video calling between phones, tablets, and PCs of any operating system without any software installation, account creation, or pre-configuration. Calls can be initiated at the push of a button and shared via text, email, or instant message. Sirqul believes the future includes embedded interactive video/voice calls will help to create the human-to-human experience across physical, digital and the metaverse.

“We are thrilled to become one of Sirqul’s Strategic Alliance Partners,” said Bryan Lord, Co-Founder and CEO of Yep. “The pandemic has proven the value of being able to communicate face-to-face even when parties have to work remotely. Our partnership with Sirqul will give our combined client bases access to Yep’s API, which will enable them to build our services directly into their plethora of offerings. We’re excited to see where things go from here.”

SEVA.LOVE – Founded by Deepak Chopra and Poonacha Machaiah, SEVA.LOVE is a social impact “NFTs for good” platform for the metaverse. It empowers global action that benefits society for generations to come by connecting artists, philanthropists, brands, and change-makers to build community around great causes. Sirqul believes their combined solutions can be the future infrastructure of the metaverse, enabling change-makers for good by building communities focused on transforming societal well-being.

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“The collaboration with Sirqul as partner for ‘Sevaverse’ metaverse platform is going to be a key differentiator to create unique digital twin experiences that bridge the metaverse and real world,” said Poonacha Machaiah, CEO & Co-founder of SEVA.LOVE. “We will build on the strong technology platform capabilities to create unique experiences for our smart connected cities and communities.”

Xify – UR3D is the flagship offering of Xify, Inc. (formerly AWEDU, Inc.) It provides content rich 3D immersive experiences with the ability to engage inside public and private metaverses, allowing imaginations to come alive. Fortune 500’s, educators, artists, brands, and users are given a uniquely scalable platform with a robust toolset, enabling rapidly built interactive worlds to share with others. Sirqul believes the future of 3D experiences involve experts that have existing solutions which anticipate the needs of ecosystem owners and are proud to have Xify, one of the first to enable these online 3D experiences, as a partner.

“I have known Rob for over 25 years and have seen his vision come about from the time he was doing research in the MIT Media Lab, with Anywhere and AWS when he introduced my team to Amazon, and now Sirqul,” said Rick Noll, CEO of Xify, Inc. “As CEOs and futurists, we have to stay ahead of the competition and anticipate trends. Our company is blown away by how our newest platform and rendering engine works with Sirqul’s hardware and solutions, empowering customers’ and the other Alliance partners’ offerings. We see this is not a case of “1+1=3” but a rarely seen possibility of a 100X or more scenario. This Strategic Alliance enhances our growth strategy, builds revenue through licensing, assists us to complete our marketplace offerings, and allows for our new 3D and 4D offerings to be available to an even wider audience, on more devices.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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