Singapore-based gaming startup Storms announced its strategic partnership with Smartie Pants to bring the “Smartie Pants” ad revenue management Software-as-a-Service (SaaS) solution to mobile game developers around the world.

Smartie Pants is an AI-powered solution that allows mobile game developers to increase their eCPM[2] by up to 87% by enabling automated waterfall and bidding optimisation using machine learning algorithms.

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The partnership between Storms and Smartie Pants will see the former steering the commercialisation of the Smartie Pants solution globally, while the latter will remain committed to bringing new improvements to the solution, as well as managing customer success and expanding the solution compatibility with more ad mediation[3] tools.

Benjamin Pommeraud, Chief Growth Officer at Storms, said, “Storms is also a game publisher. We know that mobile game developers focus first on delivering quality games and why dedicating resources to manage ad revenues is not a priority. We are excited to partner with Smartie Pants to help mobile game developers around the world unlock the full potential of their games with this innovative solution, powered by our gaming expertise and vast industry network.”

Launch after Two Years of Extensive Testing

Smartie Pants has been tested extensively and proven to increase the ARPDAU of high-volume hit games such as Halfbrick Studios’ Fruit Ninja and Jetpack Joyride, as well as PikPok’s Into The Dead 2 and Rival Stars Horse Racing by 40% on average.

Boyana Nikolova, Head of Smartie Pants, commented, “We only decided to launch Smartie Pants when we were 100% sure that it was ready to add value to mobile game developers. Now that Apple’s iOS 14 is a new reality, we envision to be the enabler that helps developers to be more prudent by providing them with the necessary technology to remain competitive.”

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Boyana added, “As an early tester of the solution, the Storms team is well-versed with the key propositions of Smartie Pants. Coupled with our proven track record, we are ready to help developers realise the full potential of their ad inventory with Smartie Pants.”

Halfbrick Studios is among the game developers that have seen the positive impacts of Smartie Pants. Speaking from his team’s own experience, Shainiel Deo, CEO, Halfbrick Studios, shared, “Smartie Pants has allowed us to increase the ARPDAU of our games by 40% within days upon adopting the solution. The solution doesn’t require any integration process – it simply runs on top of the ad mediation platform. Once activated, it manages our full inventory and revenues increase.”