Technology And Manufacturing Marketing Leader Doug Vaughan Is The Latest Fractional CMO At Chief Outsiders
Vaughan helps companies ignite growth by converting market insights into actionable strategies
Doug Vaughan, a seasoned revenue growth marketing leader in technology and manufacturing, is the latest long-standing CMO to join Chief Outsiders. Along with America’s top group of fractional marketing executives, Vaughan is now accepting assignments to help transform the businesses that comprise the base of the “Executives-as-a-Service” firm.
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With deep senior leadership experience in both technology and manufacturing, Vaughan is able to utilize his expertise to convert market and customer insights into actionable growth strategies and practical implementation plans that deliver results.
Most recently, Vaughan was SVP and Chief Marketing & Communications Officer at 3D Systems, where he was part of the executive leadership team charged with turning around the company. As CMCO, he digitally transformed marketing to efficiently acquire, retain and expand customer relationships, increasing new customer acquisition by more than 90% annually while systematically reducing expenses 15% each year. His senior leadership experience also includes a long run at Hewlett-Packard, where he helped reignite growth of its legendary printer business as VP of Marketing during a period when revenue nearly doubled and operating profit increased 50%.
“Doug brings deep functional expertise in digital demand generation, product launch acceleration, strategic positioning, and storytelling that helps companies break through the noise,” said Karen Hayward, Managing Partner of Chief Outsiders’ West Team.
Vaughan earned his B.S. in Technical Journalism at Oregon State University.