Through this strategic partnership, Tegrita will be the first Fabl service provider! Fabl customers across North America will be able to maximize the value of the technology with customized setup, training designed to match specific business needs, and advanced strategy development.
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“Great software with poor implementation or poor management can detract more value than it creates. This is why Fabl has partnered with Tegrita, one of the best-in-class MarTech implementation and managed service providers operating in 2020,” says Taj Forer, Cofounder & CEO of Fabl. “When Rolly Keenan, Tegrita’s CRO and Mike Geller, Tegrita’s CTO/Cofounder, opened a dialogue with us to share their vision for the TegX offering, we immediately identified something unique, something next generation. Simply put, much of today’s B2B marketing is executed using yesterday’s tools and processes. TegX flips this script, bringing together today’s marketing realities with tomorrow’s tools and processes. Modern brands win by leading, not following and I’m proud to say that Tegrita + Fabl enables B2B marketers to quickly pull into a leader position, leaving competitors in the dust while driving both operating efficiency and conversion lift.”
From strategy to execution, Tegrita’s Fabl service offering will provide end-to-end support to produce highly engaging, data-driven content pages at scale. Tegrita will also conduct 2-day workshops where marketing teams will have an opportunity to work with Tegrita’s experts to develop a detailed strategy to guide the content production process. Marketing teams will benefit from a clearly defined strategy, a detailed process, best practices, and advanced tips.
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This strategic partnership is a part of the broader TegX initiative, an innovative way of combining institutional change and technology so that growth-minded organizations can achieve their revenue goals. “Our work with Fabl surrounds the creative services required in every engaging marketing campaign,” says Rolly Keenan, Chief Revenue Officer of Tegrita. “Creating high-quality, highly engaging content without relying so heavily on outside creative agencies is at the core of why our partnership will make a big impact with clients. Results from organizations that currently leverage the Fabl platform are outstanding, and Tegrita’s dedication to connecting the platform to your overall strategy and operations is exactly what TegX is all about.”
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