Torque Esports Ecosystem Thrives In #StayAtHomeEconomy

0 327

– Live ESPN coverage leads global television content partnerships for esports racing explosion

– 300 percent monthly game download increase in April from Eden Games in #StayAtHomeEconomy

– 250 percent increase for UMG Gaming in monthly entrants during April as college fans get something to cheer for after March Madness’s cancellation

Already renowned as a market leader in esports streaming, Torque Esports Corp.’s significant 2020 expansion has continued with content partnerships with major television networks.

Last weekend, ex-Formula 1 World Champion Jenson Button beat a star-studded field of racers to claim the third All-Star Series Legends Trophy event with fans tuning in across America with live coverage on the Disney-owned ESPN.

Additionally, racing fans were able to watch live on the Discovery, Inc.-owned Eurosport’s social media channels on Saturday via YouTube, Facebook, and Twitter.

Marketing Technology News: WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption

The complete The Race All-Star Series – Fully Charged by ROKiT Phones also is distributed to an additional 600 million homes via more than 60 networks with a new highlights package partnership announced last week.

The content partnership with ESPN enabled Torque Esports to showcase the Eden Games-developed Gear.Club mobile game which will be used as part of the qualifying components for racers to enter Torque’s World’s Fastest Gamer competition.

Virtual racers from around the world can enter World’s Fastest Gamer from PC, console and mobile platforms for the chance to compete for a real-world race drive worth more than US$1 million.

The French game studio Eden Games (owned by Torque Esports) reported a 271 percent spike in daily downloads for the Gear.Club game following the ESPN broadcast on the weekend.

But virtual racing is not the only esports competition making the leap from live streaming services to TV screens around the world.

A new partnership between Torque Esports and Blake Broadcasting is taking content from UMG Gaming to millions of homes around the world. With college sports on hold in the US, UMG Gaming has kicked off the Collegiate Clash series.

Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO

Using popular games like Overwatch, teams from major colleges across the US are competing online and now being shown on television around the world via Blake Broadcasting.

“The interest in esports, gaming, and streaming at the moment with the COVID 19 situation has enabled Torque Esports to really join the dots for multiple parts of our company,” Torque Esports President and CEO, Darren Cox said.

“The #StayAtHomeEconomy is massive at the moment.  We’re seeing that with game downloads from Eden Games (461 percent growth in monthly downloads since February 1), total number of gaming tournament total users for UMG Gaming (250 percent increase) and our international television audience, which gives us a potential reach of more than 600 million homes.

“Our gaming live streaming and data analytics experts at Stream Hatchet have also outlined record numbers across the entire industry. Since the start of April, gaming viewers around the world are consuming an average of 83 million hours of content a day on all streaming platforms. That’s 24 million hours more than they did in March.”

“Consumers, networks, and fans around the world are looking for quality live entertainment and our entire team at Torque Esports are in a fortunate position to be able to provide that.”

The Torque Esports group also includes the Barcelona, Spain-based data analytics experts Stream Hatchet; Lyon, France-based game studio, Eden Games; Maranello, Italy-based motorsport simulator company, Allinsports; esports tournament and streaming platform, UMG Games; UK-based content and esports tournament creators, IDEAS+CARS; plus London-UK-based motorsport and esports racing media platform, The Race.

Marketing Technology News: New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Leave A Reply

Your email address will not be published.