SLING TV Reinvents Happy Hour With Free Primetime TV Through Daily ‘Happy Hour Across America’

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– As part of the ‘Stay in & SLING’ initiative, SLING TV unlocks primetime TV nightly with SLING Blue service free from 5 p.m. ET to midnight every night

– News consumption on SLING TV has risen 164 percent, but viewers switch from news to entertainment starting at 6 p.m.

– Live TV without the cover charge, available at sling.com on popular web browsers

SLING TV is introducing a new kind of happy hour with “Happy Hour Across America,” offering free TV every night to help the nation unwind after days of difficult news and sheltering in place. SLING TV’s “Happy Hour Across America” unlocks free primetime TV nightly as a public service to American families practicing social distancing at home. Starting, those new to SLING TV can register to watch free TV every night from 5 p.m. to midnight.

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“Since we can’t serve you a beverage or basket of hot wings, we’re introducing a new kind of happy hour – TV ‘on the house’ every night,” said Warren Schlichting, group president, SLING TV. “Much like a real happy hour, TV is often a shared experience. So grab your favorite refreshment, tune in with your friends and family, and get those group chats ready.”

As the COVID-19 crisis has unfolded, television news consumption on SLING TV climbed by triple digits over the last month, increasing 164 percent. SLING TV customers have leaned into TV as their evening escape, with viewers switching from news to entertainment starting at 6 p.m. ET and peak viewership hitting at 10 p.m. ET across SLING TV’s services.

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Happy Hour Across America

Happy Hour Across America opens the SLING Blue service to new SLING customers, offering more than 50 live channels, free cloud DVR and over 50,000 on-demand titles, and allows simultaneous viewing on three screens. SLING Blue offers a variety of today’s most popular entertainment and news channels, including: A&E, AMC, Bravo, CNN, E!, FOX News, FX, HGTV, HLN, MSNBC, TLC and more.

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1 Comment
  1. […] in terms of ad formats on OTT, with Hulu Sling TV offering their pause ads, and introducing a primetime ‘happy hour’ for free to households. This freemium model is likely to become more common going […]

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