Ventana Research Publishes 2022 Market Agenda for Technology in Business

Comprehensive agenda digitally enables organizations to become more resilient through use of technology

Ventana Research today unveiled a uniquely focused and digitally engaged market agenda for 2022. The agenda is designed to enable organizations to plan and gain insights from trends and best practices so they can retain and advance their competitive edge. It also highlights the research and expertise-based services at Ventana Research that provide a roadmap for the year ahead and include the most authoritative guidance available on best practices to support informed technology choices, using a time-tested methodology, and experience gained from operating in the market research industry for over 19 years.

The 2022 market agenda focuses on the digital effectiveness across business and technology that enables resilience across the workforce. The agenda and research will assess the opportunity to utilize applications and technologies in business and processes spanning Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue, Operations and Supply chain, and IT functions in more than 20 vertical industries. New focus areas in 2022 include: digital payments, data management, analytic platforms, operational data platforms, and revenue performance management.

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“In 2022, we optimistically start the new year understanding the demands on our workforce and business processes to ensure the resilience required to operate at a pace that can stress out even the best tuned organization — but can be addressed using technology effectively to facilitate and reduce risk while advancing an organization’s competitiveness,” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “This year we present our market agenda to demonstrate our expanded commitment to guide and ensure that every organization can become more impactful through use of digital technology that has effective experiences and increased productivity to reach desired objectives.”

Ventana Research publicly posts its market agenda and framework for anyone to access throughout the entire year along with monthly calendar updates. Free membership is available to those interested in accessing the firm’s market research and education. By doing so, Ventana Research aims to provide transparency to the market in an effort to help organizations understand how to utilize technology for their unique requirements.

For more information about the 2022 market agenda, please visit any of our expertise pages: Analytics, Customer Experience, Data, Digital Business, Digital Technology, Human Capital Management, Marketing, Office of Finance, Office of Revenue and Operations & Supply Chain.

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