• Ducati enters the Web3 world: a new opportunity to extend the experience of Ducatisti around the world and engage with new fans

• The program, powered by Web3 Pro’s Hub platform, includes the release of a sequence of digital collectibles dedicated to telling the history of Ducati, the Company’s present, while keeping an eye on the future

• Since the first generation of the digital revolution, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of Ducatisti

• The release of the first Ducati digital collectible is scheduled for July 26: all enthusiasts who register on web3.ducati.com within seven days of this date will receive it as a gift to the community

Web3 Pro, a white-label SaaS company offering community-as-a-service and blockchain solutions for enterprises, is pleased to announce their client Ducati’s upcoming community-focused digital collectible program. The new initiative, utilizing Web3 Pro’s Hub platform, is set to leverage digital channels to offer a new kind of experience to enthusiasts and tell the story of the company’s past, present, and future.

This project, which brings the Bologna-based motorcycle manufacturer into the Web3 world, combines Ducati’s heritage of excellence and craftsmanship with cutting-edge digital technology. The aim of the program is to open the doors of Borgo Panigale even wider to fans from all over the world and offer motorcyclists, racing enthusiasts and technology lovers the chance to get in touch with the brand and discover the beauty of belonging to the Ducati community.

The sequence of digital collectibles tells the legendary story of the Ducati brand to engage fans with the history and future of the brand. The collections will be available on the XRP Ledger, an open-source, energy-efficient, and decentralized layer-1 blockchain powered by a global developer community.

The first digital collectible presented by the Bologna-based motorcycle manufacturer is a video-sequence of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day. This first release is a gift the brand wishes to give to its fans, allowing enthusiasts to carry the symbol of their passion with them at all times while welcoming the community on this journey into the Web3 world.

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The release of this first free digital collectible is scheduled for Wednesday 26 July: all persons who register on web3.ducati.com within seven days of the release date will receive it and will also gain access to subsequent releases of the project. Those who will register on the website after Wednesday, 2 August will still be able to participate in the releases of the following limited edition Ducati digital collectibles.

Ducati’s commitment to digital innovation is deeply rooted in the culture of the Company and this program is a natural progression of this legacy. Since the first generation of the digital revolution, Ducati has been a pioneer in embracing new technologies to engage, entertain and nurture the passion of the large community of its fans around the world. Some examples of Ducati’s first digital era are the sale of the first motorcycle online on 1 January, 2000, the creation of a blog dedicated to an exchange of views between Ducatisti and the company’s top management (Desmoblog) or chats with Ducati Corse riders.

The entry into the Web3 world therefore represents the natural evolution of Ducati’s digital strategy towards an experience that, while maintaining the pleasure of riding a motorcycle and sharing one’s passion with other members of the community at the center, will also be able to take advantage of new products and services created in collaboration with Web3 Pro to build on and engage with the Ducatisti.

To stay updated on the digital collectibles project and the dates of each release, a dedicated Twitter profile will be created. MyDucati subscribers will be the first to be informed of the specific calendar with all the appointments of this journey.

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