WP Engine hires industry executive for lead marketing role as WordPress in the enterprise grows
WP Engine, the world’s most trusted WordPress technology company, announced the appointment of Sachin Puri as Senior Vice President and Chief Marketing Officer. Puri takes on the role following a two-decades-long career leading marketing and sales teams across industry-defining technology companies including McAfee, eBay, and HP.
“We are entering a new stage of sophistication as a company, and Sachin brings critical expertise and proven success in leading eCommerce, performance marketing, customer lifecycle management, and brand experience for Fortune 500 companies.”
“With WP Engine surpassing 1,200 employees and 1 million customers globally this year, Sachin joins us at a critical time in our growth trajectory,” said WP Engine Chairwoman and CEO Heather Brunner. “We are entering a new stage of sophistication as a company, and Sachin brings critical expertise and proven success in leading eCommerce, performance marketing, customer lifecycle management, and brand experience for Fortune 500 companies.”
As CMO, Puri will be responsible for WP Engine’s global marketing strategy, execution, and performance, including brand, content, and digital marketing as the company launches new products and initiatives to serve large brands, agencies, developers, and small and medium-size businesses (SMBs).
“Sachin is a business leader and growth driver with an incredible track record of success at some of the largest tech companies in the industry,” said WP Engine Chief Operating Officer Jason Teichman. “With Sachin’s background, we have a phenomenal marketing leader joining our leadership team who can drive business impact across our diverse, global customer base, taking our market leadership to new heights.”
Prior to joining WP Engine, Puri was Vice President of Marketing at McAfee, where he led full-funnel marketing including eCommerce experience, lifecycle management, conversion optimization, data science, and performance marketing across paid, owned, and earned channels. Puri began his career as an engineer, and brings a strong technical background to WP Engine’s digital presence.
“In today’s market, companies must build brand experiences and performance marketing that earns the trust and business of today’s digitally-connected buyers,” said WP Engine Chief Marketing Officer Sachin Puri. “WP Engine’s products are built with a customer inspired mentality and I am thrilled to lead WP Engine’s marketing group and define a new era of digital experiences.”
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