AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Allison Branton has joined the company as the Head of Advanced TV, responsible for leading all strategic partnerships in order to deliver data-driven linear, OTT, and CTV targeting and measurement solutions.
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“No other marketing data company combines cognitive psychology and data science to create audiences as rich, detailed, and predictive as AnalyticsIQ.”— Allison Branton, Head of Advanced TV
An accomplished marketing leader, Branton brings with her nearly two decades of experience in the advertising and data industry. Having held key leadership roles on several sides of the table, including agency, brand and solution provider, Branton’s incredibly unique perspective positions her perfectly to help both media companies and brands achieve their advanced TV goals. Not only has she built and led media buying teams, but she has previously helped organizations like Google, Snap, Discovery and Amazon drive forward their data-driven TV and digital video strategies.
“Today’s TV industry is hungrier than ever to infuse fresh, cutting edge data into every step of the process – from planning to buying to measurement,” states Branton. “That’s why I’m thrilled to join the AnalyticsIQ team. No other marketing data company combines cognitive psychology and data science to create audiences as rich, detailed, and predictive as AnalyticsIQ. I look forward to helping our current and future partners unleash the power of our data to achieve their advanced TV advertising goals.”
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Prior to joining AnalyticsIQ, Branton was responsible for leading traditional and digital media buying teams, implementing attribution strategies, and managing multi-million dollar sales budgets. Her accolades include multiple, consecutive annual sales awards for consistent quota exceeding performance.
“Allison has an incredible track record of building and nurturing true partnerships across the advanced TV space,” shares Anna Brantley, CRO of AnalyticsIQ. “Her keen business sense coupled with her TV, digital and media expertise has proven to be a magic combination which enables clients to achieve their cutting-edge business goals and deliver on unique use cases,” adds Brantley.