LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Mike Brooks as Global Head of Business Development and Partnerships.

“With his experience across channels–both on the supply and demand sides, Mike brings a holistic perspective and expansive expertise to the company that will be invaluable as we look to build upon our momentum in 2024 and beyond.”

Prior to joining LG Ad Solutions, Brooks was Chief Operating Officer for Verve Group, where he managed the global teams for the company’s leading SSPs, Smaato and Pubnative. He also previously ran marketing and revenue as SVP of Revenue at leading U.S. weather app WeatherBug.

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Brooks also served as Global Director of App Advertising at Oath, where he managed and commercialized Verizon, AOL, and Microsoft assets for the app install ecosystem. Before that, he developed the mobile performance business of Advertising.com within the AOL Networks Umbrella.

“Mike has an impressive track record of growing publishing, mobile, and advertising technology businesses,” said Serge Matta, President of Global Ad Sales, LG Ad Solutions. “With his experience across channels–both on the supply and demand sides, Mike brings a holistic perspective and expansive expertise to the company that will be invaluable as we look to build upon our momentum in 2024 and beyond.”

“As CTV continues to take off, the growth opportunities for LG Ad Solutions are endless,” said Brooks. “Working with an OEM like LG which has 200 million connected televisions worldwide, brands can streamline the ad-buying process, reaching target audiences regardless of how they consume content on their TV – allowing for cross-platform audience insights and actionable campaign measurement. LG Ad Solutions is well positioned for the future and I look forward to helping the company continue to scale.”

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