ON24, now a Cvent company, a leading customer engagement platform for B2B sales and marketing, announced a new integration with LinkedIn, enabling customers to seamlessly activate high-intent audiences and extend the impact of their digital experiences across campaigns. With a more connected workflow between ON24 and LinkedIn, teams can more effectively reach the right buyers, improve campaign performance and drive measurable pipeline growth.

The new integration brings together ON24’s first-party engagement data with LinkedIn’s professional audience targeting capabilities, allowing marketers to build, activate and expand audience segments based on real engagement signals. Now, customers can create audience segments within ON24 using first-party engagement data—such as registration, participation and content interactions—and activate those audiences within LinkedIn to support targeted campaign execution. This enables teams to extend the value of their webinars and digital experiences beyond the event itself and into always-on, multi-channel programs.

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“Events are one of the most powerful sources of buyer intent, but too often that engagement stays siloed,” said Ron Barasch, Vice President of Marketing at ON24. “With this new integration, ON24 and LinkedIn customers can transform that engagement into actionable audiences, activate them across campaigns and reach the professionals most likely to convert, turning every digital experience into measurable pipeline impact. This integration is also part of a broader event-led growth strategy taking shape across the Cvent portfolio, in which our platform is purpose-built to empower organizations to maximize event program ROI.”

By connecting engagement insights with audience and content activation, ON24 helps customers:

• Expand campaign reach by identifying professionals who resemble their highest-intent audiences, improving targeting precision and driving more relevant engagement.
• Increase marketing efficiency by reducing reliance on broad targeting and focusing investment on audiences more likely to convert.
• Accelerate pipeline and revenue growth by extending engagement across channels and activating data-driven campaigns.

Additionally, customers can activate content across LinkedIn and publish ON24 Key Moments directly to the LinkedIn Ads Library from within the ON24 platform, enabling teams to quickly turn high-impact webinar segments into video ads without downloading files or switching tools. This streamlined workflow helps accelerate campaign execution and extend the reach of high-performing content.