OpenReel gives global organizations even more ways to efficiently produce studio-quality video content that elevates brands and drives results.

OpenReel, the leading Remote Video Creation™ platform, announced the launch of OpenReel Events to help marketers create truly on-brand, interactive, and engaging live webinar experiences. This new solution bolsters OpenReel’s expanding suite of holistic video creation capabilities that remove the friction and resource-intensive aspects of video and virtual event creation at scale for modern businesses worldwide.

In a recent Content Marketing Institute survey, 58% of marketers responded that webinars were their top-performing content format and 51% said it was their best-performing video type. Enabling OpenReel customers to execute total brand curation, leverage meaningful engagement opportunities, and gain actionable insights to produce compelling live webinars — right within the same platform already used to create studio-quality video content — allows for a more streamlined, collaborative, and affordable workflow.

Marketing Technology News: Aterian Adds Seasoned Industry Executive To Its Board Of Directors

With OpenReel Events, teams can host unlimited live webinars with the ability to completely customize each element from registration landing pages, to brand colors, fonts, automated event communications, and the webinar experience itself. During the webinar, host dynamic breakout sessions, in-platform chat, personalized polling, and live Q&As to drive two-way audience engagement. Additionally, share valuable curated assets such as CTAs, PDFs, and videos with attendees in real time to maximize reach. By tracking timely analytics, better understand and build stronger connections with prospects, customers, and employees alike.

“OpenReel empowers distributed teams to quickly and easily use a single comprehensive platform to create, promote, manage, and host fully customizable, immersive live brand experiences,” said Lee Firestone, CEO and Co-founder at OpenReel. “With OpenReel Events, marketers can bring an unprecedented level of brand control, collaboration, and efficiency to their existing webinars strategy.

Marketing Technology News: MarTech Interview with Alexandre de Vigan, Founder & CEO at nfinite