Integration enables moment-aware ad experiences through Index Marketplaces, connecting Anoki’s AI-powered contextual intelligence with premium CTV supply.
Anoki, the leader in contextual video intelligence for connected TV (CTV), announced its integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. With this integration, Index becomes one of the first global ad exchanges to offer media owners and media buyers widespread access to Anoki AI-powered scene-level intelligence.
Marketing Technology News: MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE and General Manager at NiCE Cognigy
Marketers have long struggled with broad contextual tools that stop at the genre or program level.
“Scene-level intelligence is redefining what’s possible in CTV,” said Mike Treon, Head of CTV and Video Strategy at PMG. “The combination of Anoki’s AI-powered contextual insights with Index Marketplaces gives marketers another significant advantage in targeting and optimizing the delivery and curation of media. It gives us the ability to activate messages in real time around the most relevant content moments—scaling performance and creative opportunities that simply didn’t exist before through historical programmatic channels.”
Through Index Marketplaces, marketers can now access scene-level contextual data powered by Anoki’s ContextIQ platform for streaming TV. This gives buyers deeper insights into scene-level understanding of content tone, sentiment, and subject matter. This enables ads to align with content moments in real time.
Marketing Technology News: The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media
By pairing Anoki’s AI-powered scene-level contextual targeting with Index’s leadership in dynamic ad podding across streaming and live events, the collaboration unlocks a new era of precision in CTV advertising. Through dynamic ad podding, Index operationalizes Anoki’s scene-level intelligence at the pod level, streamlining decisioning, reducing waste, and elevating transparency across streaming TV. Marketers can now align creative with live, context-rich moments to deliver more relevant and impactful viewer experiences.
“Anoki’s integration with Index Marketplaces unlocks the next generation of CTV-first contextual intelligence, driving smarter, more transparent activation across streaming TV,” said Cory Greenberg, Head of Streaming TV, North America at Index Exchange. “By combining Index’s drive for efficiency with Anoki’s scene-level understanding, we are enabling smarter, more emotionally aligned ad experiences that improve outcomes for both media buyers and media owners.”
“Context matters more than ever in a fragmented streaming world,” said Abbey Thomas, Chief Commercial Officer at Anoki. “By partnering with Index Exchange, we are bringing our AI-powered scene level targeting to a broader CTV ecosystem that relies on Index Marketplaces. This makes it easier for advertisers to align with meaningful scenes at scale while preserving brand safety including live events.”
This integration delivers measurable value across the CTV ecosystem: marketers benefit from seamless access to curated, high-performance deal packages built for precise, contextually relevant, brand-safe targeting at the scene level—without relying on personal data. Media owners can now tap AI-powered scene-level intelligence for their valuable live event and other inventory curated in Index Marketplaces. This new integration brings greater transparency, optimization, and control to media owners by activating AI-powered scene-level insights that help them maximize their inventory’s value. Activation remains seamless through existing SSP and DSP workflows without any added platform fees.
, announced its integration with Index Marketplaces){kind=link}