Brightcove Named a Leader in The Aragon Research Globe™

Brightcove identified as a leader for both Product Performance and Strategy in the enterprise video market

Brightcove Inc., the global leader in video for business, was named a Leader in the Aragon Research Globe for Enterprise Video, 20221, based on its excellence in product performance, strategy, and vision.

Marketing Technology News: MarTech Interview with Alex Collmer, CEO at VidMob

“For Brightcove to be positioned as a leader for enterprise video is an honor that’s especially significant coming from the only annual ranking of enterprise video providers. We remain focused on providing innovative solutions and visionary insights to bring improved business value to our customers in the enterprise market.”

Aragon Research defines the leader position as “companies that have comprehensive strategies that align with industry direction and market demand, and that effectively perform against that strategic backdrop.” Brightcove emerged as the leader in enterprise video at a pivotal time where video has become the most important way for organizations to engage with their workforce and customers.

“In our research for the Enterprise Video Globe Report, we look into product performance and strategy and vision for each organization,” said Jim Lundy, CEO of Aragon Research. “Brightcove is positioned as a leading enterprise video solution that can meet the needs of enterprise organizations of all sizes and industries.”

The eighth annual Aragon Research Globe™ for Enterprise Video, 2022, evaluated 15 video vendors deemed to be making a difference when it comes to better customer and employee experiences and is the only annual ranking of its kind in the enterprise video industry.

“Organizations are undergoing an evolving digital transformation that has resulted in the reliance on video technology to engage audiences, monetize content, and sell products and services, more than ever before,” said Jennifer Griffin Smith, CMO, Brightcove. “For Brightcove to be positioned as a leader for enterprise video is an honor that’s especially significant coming from the only annual ranking of enterprise video providers. We remain focused on providing innovative solutions and visionary insights to bring improved business value to our customers in the enterprise market.”

Marketing Technology News: Riverside.fm Joins the Brightcove Marketplace

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.