Machine learning-powered video technology company becomes Tier 1 Technology Partner, deepening commitment to open-source collaboration and publisher-first innovation

EX.CO, the leading machine learning video technology powering successful video strategies for the world’s top media groups, announced it has joined Prebid.org as a Tier 1 Technology Partner. Prebid.org is an independent organization that manages the Prebid open-source framework, used by publishers around the world to enable transparent, efficient, and collaborative programmatic advertising.

By joining Prebid.org, EX.CO further cements its position as a leader in video monetization across online video (OLV), connected TV (CTV), and digital out-of-home (DOOH). As an active member, EX.CO will help shape the roadmap for video advertising standards, contribute engineering expertise to working groups, and advocate for the needs of premium publishers operating in an increasingly complex programmatic landscape.

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“EX.CO has been a leader in the video space for over a decade, and their deep expertise across web, CTV, and DOOH brings tremendous value to the Prebid community,” said Mike Racic, President of Prebid.org. “We’re excited to welcome a partner that not only understands the complexities of video monetization, but is also committed to driving innovation and supporting publishers through open, collaborative solutions.”

EX.CO’s membership also provides direct access to collaborative product development, ongoing technical guidance, and community-led innovation—ensuring the company can proactively troubleshoot, integrate, and future-proof its technology in line with the latest standards and demand signals.

“Video is one of the most valuable formats in digital media, yet it’s also one of the most complex to execute at scale,” said Tom Pachys, co-founder and CEO of EX.CO. “Joining Prebid.org will allow us to help shape the standards that matter most for publishers. We’re here to share what we’ve learned, champion publisher interests, and help move the industry forward—especially as video continues to evolve across web, CTV, and DOOH.”

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EX.CO delivers a full-stack, machine learning-powered video technology platform purpose-built for publishers—spanning online video (OLV), connected TV (CTV), and digital out-of-home (DOOH). Its online video platform combines dynamic content automation, contextual intelligence, and personalized video recommendations to drive engagement and editorial efficiency. For CTV and DOOH, EX.CO offers a proprietary ad server powered by large language models (LLMs) and real-time yield optimization, designed to maximize revenue across every screen and demand source.

With this collaboration, EX.CO will play a hands-on role in advancing Prebid’s video capabilities—contributing to the next wave of innovation in unified auctions, contextual video intelligence, and cross-screen monetization.