Feedonomics to provide scalable product listing and data optimization for YouTube Shopping affiliate merchants

Feedonomics, the leading provider of product feed management for ecommerce businesses, has announced a strategic partnership with YouTube to streamline the integration of optimized product listings for the YouTube Shopping affiliate program.

The YouTube Shopping affiliate program allows participating YouTube creators to tag products from eligible merchants in videos, shorts and live streams, providing viewers the opportunity to shop as they watch. Feedonomics is the sole feed provider actively partnering with YouTube and is poised to help merchants maximize their participation in this innovative program.

According to an experiment conducted by YouTube, videos with product tags and descriptions see 23% more clicks than videos with description links alone. Feedonomics facilitates the configuration of product feeds for merchants to correctly sync their products to YouTube.

Marketing Technology News: MarTech Interview with Alon Goren, CEO @ AnswerRocket

In fast-paced marketing environment, managing extensive product listings across multiple channels can be overwhelming. Feedonomics alleviates this burden, offering a robust platform supported by dedicated channel experts available around the clock. This enables brands and retailers to join the YouTube Shopping affiliate program efficiently while benefiting from optimized product data that enhances performance.

“Our clients typically experience nearly a 20% increase in return on ad spend, click-through rates and overall channel revenue,” said Sharon Gee, senior vice president of sales and partnerships at Feedonomics. “Our comprehensive, expert-driven full-service approach distinguishes us in the industry, and we are excited to provide YouTube Shopping affiliate merchants with the exceptional support for which we are known.”

Marketing Technology News: Optimizing AI and Automation in Marketing And MarTech

Merchants participating in the program only pay commissions when creators drive purchases. This model allows brands and retailers to maintain ownership of the customer experience. Merchants can easily manage their settings in the program and view analytics, content and products right from Google Merchant Center.