GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi
GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some of the world’s leading marketers.
OCTANE supplies powerful insights through new sources of transactional, geospatial, and digital behavioral data, providing enhanced perspective into consumer activity before, during, and after a location-based media exposure. This offering enables advertisers to make data-driven decisions as they develop media strategies, target valuable audiences, and measure campaign ROI.
Over the past 12 months, as GSTV continues to scale its national network — now reaching 1 in 3 US adults monthly — the company has built and extended capabilities with best-in-class analytics providers including Acxiom, Placed, Dstillery and IRi. These partnerships, combined with ongoing collaborations with Nielsen, Carto, and MFour, form the backbone of the OCTANE suite of insights, targeting, and measurement offerings.
“Advertisers need more than just data to be successful, they need credible, conclusive insights, paired with targeted, national reach,” said Eric Sherman, SVP Insights + Analytics at GSTV. “We developed OCTANE with this in mind. Our focus on robust methodologies and concise, actionable outputs has been well-received by our clients to date.”
In addition to rigorous ROI analytics, OCTANE offers data-driven planning and optimization tools. For example, GSTV is a launch partner for Dstillery’s Dscover Maps, a geospatial insights tool which enables advertisers to identify audiences on the GSTV video network based on past real-world and digital behaviors. And this fall, GSTV will release a ground-breaking study demonstrating that, among other things, consumers spend 1.7x more in the hours following a fuel transaction.
“In an increasingly complex video advertising ecosystem, it’s more important than ever to demonstrate and quantify scalable impact on consumer spending,” said Sean McCaffrey, President & CEO of GSTV. “Our investment in OCTANE brings our clients a new level of analytical insight and rigor to the already potent combination of premium content delivered to a massive audience in an engaging environment.”