Intelivideo Announces Partnership with Matrix Fitness, Elevating the Omnichannel Workout Experience for Fitness Enthusiasts Worldwide

Video On Demand technology provider teams up with leading fitness equipment brand to integrate digital experiences into commercial club memberships

Intelivideo, a Video on Demand (VOD) and digital technology platform for the health and wellness industry, and Matrix Fitness, the world’s fastest-growing commercial fitness brand, announced today a new strategic partnership. This new alliance will integrate Intelivideo’s hybrid fitness content platform into Matrix’s premium commercial fitness equipment to help club operators elevate the overall workout experience for their members.

Marketing Technology News: simpleshow Adds more CI Capabilities To Its Video Maker

Fitness operators will now have the ability to provide members access to their brand’s on-demand and trainer-led programming through Intelivideo’s direct integration into the Matrix Touch and Touch XL consoles, as well as Matrix’s new Virtual Training Cycle. Club members will also have access to the full suite of functionality that the Intelivideo platform offers, including accessing on-demand or livestreaming content directly from their mobile devices, web browsers and other OTT devices.

“Our enterprise technology platform enables Intelivideo to upgrade a gym member’s everyday workout to a whole new level, helping club operators provide increasingly dynamic experiences for these fitness enthusiasts they serve,” said Adam Zeitsiff, President and CEO of Intelivideo. “By partnering with Matrix, Intelivideo will be providing a key piece of the puzzle toward achieving the collective mission of meeting members where they are, whether that’s in the gym, on-the-go or at home. I look forward to building this relationship and watching our hybridization model support all Matrix and Intelivideo customers for years to come.”

Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium

Andrew Kolman, Senior Director of Technology and Business Development for Matrix parent company Johnson Health Tech, Inc., added that the incorporation of Intelivideo’s digital platform into Matrix fitness equipment provides a truly integrated fitness experience for club members.

“This collaboration gives members access to unique exercise programming directly from their workout equipment in the club, as well as when they’re at home or on the go,” said Kolman. “It also provides members with more touchpoints to engage with their club’s staff, trainers and other members, creating closer, more personalized experiences within their fitness community. In turn, clubs will realize a longer lifetime value as members develop stronger hyperlocal affinities to their fitness communities.”

Marketing Technology News: MarTech Interview with Beerud Sheth, Founder and CEO at Gupshup