Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business Customers
Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and more for all of its universities’ sports teams.
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Pac-12 Networks is the content arm of the Pac-12 Conference, using one national and six regional 24/7 TV networks, along with various digital platforms, to connect fans with the Pac-12 universities and sports they love. It is the first and only sports media company wholly owned and controlled by its twelve member universities.
“As a Los Angeles-based company, it’s only fitting that our first agreement is with the Pac-12! We’re excited to have their premium short-form content featuring student-athletes from some of the largest universities in our Western media markets,” said Loop Media CEO and Co-Founder Jon Niermann. “We look forward to inviting local, regional and national businesses that count Pac-12 fans among their customer base to provide engaging videos through our platform. We especially are excited for our current and future clients who have venues around these college cities to enhance their customer engagement with even more fitting content to supplement our music videos and viral videos.”
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The partnership adds to Loop’s growing library of over 200,000 music, film, TV and gaming videos that look to provide a variety of engaging product offerings to its users.
“The partnership between Pac-12 Networks and Loop Media is a great fit,” said Pac-12 Networks Vice President of Distribution and Partnership Marketing Henry Watson. “Growing the ways in which fans can access our highlights, game recaps and other short-form content is a benefit to Pac-12 fans throughout the region.”
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