Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

By MTS Staff Writer On Apr 20, 2018

Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

Andrew Snyder Elevated to Senior Vice President, Head of Video, Meredith Corporation

Meredith Corporation named Andrew Snyder, Senior Vice President, Head of Video, effective immediately. In this role, Snyder oversees digital programming and production, business affairs and studio operations, and video revenue strategy. Reporting to Stan Pavlovsky, President Meredith Digital, Snyder oversees the portfolio’s digital video business with the exception of the Entertainment and Television Groups.

“A digital media veteran, Andrew is a talented and seasoned leader with a proven track record of growing video businesses. With a keen understanding of the marketplace, Andrew is the right choice to extend our premium brands to this platform in ways that will deliver unmatched consumer experiences,” said Pavlovsky.

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Ian Orefice, Head of Video, has decided to leave Meredith to focus on television and film development full time. Orefice will continue to work on select television projects and help with the transition until his departure at the end of the summer. He continues to report to Bruce Gersh, Executive Vice President, President of PEOPLE and ENTERTAINMENT WEEKLY, who also oversees Meredith’s National Media Group television and digital video entertainment production.

Also Read: Meredith Continues Aggressive Execution Of Time Inc. Integration Plan

Lauren Nicole Mikler, Executive Producer, Video, Entertainment Group, which includes the soon-to-launch daily live show “Chatter on Twitter,” has added responsibilities to oversee the group’s digital video programming, reporting to Will Lee, Senior Vice President, Digital, Entertainment Group.

“Lauren is an immensely talented creative producer for short- and long-form video and will be instrumental in the growth of our entertainment video programming,” said Lee.

Last week, Meredith announced that the company had joined Wright’s Media growing client roster. Wright’s Media will work with Meredith to develop and market potential new awards programs by providing a dedicated research and sales team that works to identify sellable opportunities for their lifestyle brands.