New Web AR Innovation Brings 4K Video Content To Life In Augmented Reality

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times.

This proprietary feature developed by the Aircards team is a significant breakthrough in the realm of WebAR.

Marketing Technology News: Zilliant Named Finalist for Ventana Research Digital Innovation Award

Why is this a breakthrough?

Due to the nature of Web AR as a cloud-hosted technology where users access experiences through a standard webpage, video content previously needed to be compressed to optimize file size for speedy page-load time. This constraint typically restricted the use of 4K resolution video due to the extremely large file size, but this new feature from Aircards removes that constraint. Ultra-high resolution video content unlocks higher-quality WebAR experiences such as portals, OOH AR video ads, and AR posters.

COO of Aircards, Michael Watson said:

“We’re proud to continually lead the charge on innovation within the Web AR space. Our team has developed an approach to enable adaptive streaming of high-resolution video content up to 4K in AR.”

“Our proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content in AR and reducing initial page load times by over 10x.”

Not only does this enable enhanced video resolution, it enables unlimited video duration for experiences where a longer video is preferential.

Marketing Technology News: Entravision Appoints Stephen Chung as Chief Revenue Officer for Its International Digital Business

The proprietary technology, named ‘4K-AR’ uses adaptive bitrate streaming, which is the ability to download video segments during playback, and to adjust video quality in the middle of a stream as network conditions change while viewing the Web AR experience.

Aircards solely develop and deploy using the 8th Wall Web AR framework, which allows client campaigns to be totally ‘app-less’, meaning users don’t need to download an app to view the experience. 4K-AR is compatible across both iOS and Android devices and is now available for use within client campaigns.

Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its Customer-focused Sales Force Automation Solution