Primis, Video Discovery Launches Primis Next – the Next Evolution in Video Discovery

Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with.

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As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. Primis Next advances this mission with three primary changes:

  1. Users that engage with a video get an uninterrupted video experience; no breaks, no ads
  2. Videos that didn’t lead to engagement will be auto-skipped, to allow users to discover the next video
  3. To support the uninterrupted video experience, most mid-roll breaks will be replaced with pre-rolls
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