Qumu Corporation , a leading provider of cloud-based enterprise video technology, announced the addition of 360° video on demand (VOD) to the Qumu Video Engagement Platform. The platform—which enables the creation, management and delivery of live and on-demand video—now gives users the tools to create even richer video content using the 360-degree VOD capability. As a result, organizations can further enhance employee and customer engagement while leveraging Qumu’s trusted security, editing, analytics and storage capabilities.

Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software

Qumu launches 360-degree video on demand (VOD) for a fully immersive #video experience. As a result, organizations can further enhance employee and customer engagement while leveraging Qumu’s trusted security, editing, analytics and storage capabilities.

As businesses look to keep costs down and find new ways to increase remote engagement, 360° VOD can help create a fully immersive experience without needing viewers to be physically present. The capability was rolled out to select customers ahead of today’s wide launch. Expected uses include enabling aircraft manufacturers to provide jet owners with a customized walk-through tour of an aircraft before it is delivered and allowing car manufacturers to showcase new vehicles to global dealers. It could also help concert promoters to enhance music performance experiences, among other examples. In these use cases, end users get a self-guided, on-demand 3D experience with a swipe of the mouse at their convenience.

“Work from wherever, whenever is here to stay across nearly every industry, and we see the use of 360° VOD as an invaluable tool in ensuring the human connection through video,” said Nick Ochoa, vice president of product marketing at Qumu. “As we’re already seeing, the use cases across manufacturing, healthcare, travel and utilities are limitless. Incorporating 360-degree video can significantly reduce the need for traditional practices like in-person inspections, meetings and product launches, while enhancing the viewer experience.”

Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

All Qumu Cloud customers with a 360-degree video camera can take advantage of the capability, without an additional fee or plug-in. Unlike anything else in the enterprise video market, 360° VOD fits seamlessly into customers’ current workflows thanks to the ability to embed the 3D videos in places that have traditionally used 2D videos.