Adaptive Ad Systems, Inc., a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the US cable TV and Satellite markets, announced that it has completed a significant number of new installations of its proprietary ad-insertion equipment on cable television systems adding over 40,000 additional subscribers to its network.
J. Michael Heil, CEO of Adaptive Ad Systems states: “As we continue to improve our digital ad insertion technology and expand our market in the National Cable TV markets, we keep accelerating the installation of our proprietary Adaptive hardware and software systems for new cable television head-ends on a consistent basis. These new installations are the basis for our increasing subscriber base and not only add to our gross revenue and net profit, but also further strengthen our position to negotiate and obtain more favorable advertising rates with our advertisers for the benefit of our clients.”
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The Adaptive System
Adaptive allows advertisers across the US to purchase ads that will be inserted into a linked group of the Adaptive digital TV advertising System, adding many times the impressions of the small individual systems. Adaptive Ad Systems manages all ad-related activities, provides all technical support, sales, scheduling and billing, and has established an innovative revenue share agreement with each individual system, in proportion to its number of subscribers.
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Adaptive Ad Systems Inc. is a digital media and video communications Company that together with its subsidiary manufactures, develops and deploys dynamic digital ad insertion (DDAI) and video streaming media hardware and proprietary processing software for the Cable TV, Satellite and IPTV markets. Adaptive’s primary focus is the 2nd and 3rd US markets. Its digital ad insertion technology and unique profit-sharing model overcomes the barriers that typically prevent the insertion of National and Local cable TV advertising on major cable TV Networks. Adaptive exclusively sells all available advertising space in each market it has contracted, while maintaining complete technology ownership. Adaptive has implemented a unique and advantageous profit-sharing model with its Cable TV Partners. The Company’s technology and business model allows to dynamically and economically serve currently over 200 designated marketing areas in approximately 34 states in the United States. Adaptive also provides broadband and cable TV services in some niche markets.
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