Panels focus on key questions facing Addressable and Connected Television Advertising
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that two senior Comscore executives will be speaking at Streaming Media West.
Scott Worthem, Senior Vice President, Strategic Partnerships, will join a stellar lineup on the “Addressable TV: How Close Are We to Finding the Holy Grail?” panel November 20, 2019, at 3:00 p.m. Pacific Time.
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Worthem’s panel will examine the state of addressable television for both content distributors and advertisers today, what the industry can expect in the near future, and what sort of privacy and data collection issues pose challenges to truly personalized video delivery.
Rachel Gantz, General Manager, Activation Solutions, will speak alongside industry leaders on the “Connecting the Dots for Connected TV Advertising” panel November 20, 2019, at 11:30 a.m. Pacific Time.
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Gantz’s panel, which features voices representing both the supply and demand sides, as well as content services and platforms, will focus on key questions surrounding connected TV advertising, including the rise in ad-supported services and how corresponding connected TV ad inventory can be leveraged.