Agency Recognized for Expertise and Innovation with Google Video Ads
Tinuiti, North America’s largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google’s Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the “App Excellence” category.
Tinuiti earned the top honors by highlighting how it has tapped into the latest video ad formats on YouTube to grow its clients’ businesses through storytelling and brand building.
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“We understand the impact a sophisticated video advertising strategy can have on a business, to increase brand awareness and for bottom-line revenue growth,” said Pat Hayden, Vice President of Paid Search, Tinuiti. “In our winning case study, we saw a 15,000% increase in revenue thanks to our ability to scale the brand’s video strategy and access Google’s latest video ad opportunities including Trueview for Action.”
Tinuiti’s strategic execution included segmenting video ad creative based on audience types to create content. Personalized video ads were then delivered based on specific consumer behaviors, such as visiting a website, abandoning a cart, past purchases, and more. Tinuiti also helped the client test creative elements of each video which then allowed for incremental optimizations that boosted the brand’s awareness, nurturing, and remarketing campaigns — and then scaled these campaigns with language native to the brand’s audiences in France, Germany, Italy, and Canada.
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As a Google Premier Partner, Tiniuiti takes advantage of early access to new features, enabling them to drive results for agency clients before competitors gain access. Tinuiti also takes advantage of Google tools to create scalable video campaigns that help clients reach people at each stage of the customer journey. Cross-channel reporting enables the agency to leverage integrated insights from multiple divisions and segment data in the most useful way possible to identify trends, leading to impactful changes in performance.
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